The main idea of the text is that the Kaluga State University has opened applications for "Miss KGU-2025" beauty contest. The competition involves several online stages, masterclasses, rehearsals, and photoshoots. The winner will receive the title "Miss KGU-2025," a crown, a 50,000 ruble travel voucher, and a recommendation to represent Kaluga region at the national "Miss and Mister Student of Russia" competition.